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插畫呈現產品優勢價值,
低成本可移除的封口紙及標簽,
既讓其帶有中式氣質,
又滿足批量與私定兩種銷售模式。

產品賣點聚焦、產品概念梳理、產品包裝設計

互動限量版啤酒創意包裝設計
執手誠意,限量精釀。
燕麥精釀啤酒是三主糧旗下眾多產品之一,
該產品汲取燕麥、黑麥、酒花精華精粹而成,
本次產品主要應用于團購禮品及定制禮品市場,
所以我們選擇了互動化的設計手法,
將產品包裝以半成品化的形式出現,
消費者定制或購買產品后可在標簽上
寫上任何語言完善產品包裝,
將產品贈與客戶及朋友的是誠意及佳釀合二為一帶來的驚喜。
創意總監:高鵬?設計師:高鵬?插畫:高鵬? 效果呈現:張龍園?高鵬

西安高鵬設計三主糧燕麥精釀啤酒包裝設計 (1).jpg

西安高鵬設計三主糧燕麥精釀啤酒包裝設計 (2).jpg

西安高鵬設計三主糧燕麥精釀啤酒包裝設計 (3).jpg

西安高鵬設計三主糧燕麥精釀啤酒包裝設計 (4).jpg

西安高鵬設計三主糧燕麥精釀啤酒包裝設計 (5).jpg


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  • US Minute Maid
  • Germany Redoxon
  • Japan Dovvio
  • Thailand Carabao
  • Canada RJT
  • Hainan YangShegnTang
  • Shagnhai Lyfen
  • Hangzhou Nongfu Spring
  • Shagnhai adoodoo
  • Xinjiang CangMaiYuan
  • Hunan XiaoQinRen
  • Shanxi laoYanJia
  • US Minute Maid
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  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption
  • Creative creation value, shaping cognition: design conveying concepts, attracting consumption